Advertising to the over 50s - how should we do it?
Our latest research reveals that advertisers are missing the mark when it comes to the over 50s.
Gransnet is the busiest online community for over 50s. At its heart is a discussion forum where users give each other advice and support, discussing everything from being a grandparent to menopause, style tips, current affairs, difficult daughters-in-law and relationships. There is also plenty on offer including money-saving discounts, competitions and a bookclub.
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Creative work from brands that embrace marketing to the over-50s: Becks, what3words, JD Williams and…
BD - Recruitment Marketing Campaign - Mary Pomerantz Advertising
ASA - Advertising Standards Authority
Advertising Opportunities National Apartment Association
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50 Cent's 'Get Rich or Die Tryin' at 20: the Story of How It Was Made
