Alfons Valls – ASOS Activewear
By A Mystery Man Writer
ASOS needed an activewear campaign that stood out from the competition. They didn’t want to go toe to toe with major sports brands by focusing on performance. They wanted something that was true to their key audience: 20somethings, who see exercise as a social and cultural activity.
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Alfons Valls – ASOS Activewear
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