Under Armour launches a brand with NBA star Steph Curry
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Under Armour announced its official launch of the Curry Brand with NBA star Stephen Curry, in a bid to reach more younger consumers and compete with Nike.
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STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO
![](https://cdn.nba.com/manage/2020/11/klay-thompson-walking-away-2019-finals.jpg)
Stephen Curry launches Curry Brand with Under Armour
![](https://www.sportico.com/wp-content/uploads/2020/11/Curry-.jpg?w=1280&h=720&crop=1)
Under Armour Curry Brand to Take On Nike's Jordan
![](https://sourcingjournal.com/wp-content/uploads/2020/08/stephcurry1.jpg?w=910&h=511&crop=1)
Is Warriors Star Stephen Curry Launching Own Brand with Under Armour?
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Basketball: UA and Stephen Curry Go 10 for 10
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Under Armour Curry 7 'Undrtd': Sneaker Release Info
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Love At First Step: Introducing The Curry Flow Go, 45% OFF
![](https://image.cnbcfm.com/api/v1/image/106803194-1606506069514-curry_under_armour.jpeg?v=1606506561&w=1600&h=900)
Under Armour launches a brand with NBA star Steph Curry
![](https://footwearnews.com/wp-content/uploads/2024/02/curry-sabrina.jpg?w=600&h=337&crop=1)
Under Armour & Londoner Nike Trade Shots in Steph Curry - release
![](https://footwearnews.com/wp-content/uploads/2021/11/steph-curry-ua-curry-flow-9.jpg)
Love At First Step: Introducing The Curry Flow Go, 45% OFF
![](https://www.sportspromedia.com/wp-content/uploads/2021/06/CurryGSW.jpg)
Steph Curry and Under Armour launch Curry Brand - SportsPro