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FENTY BEAUTY BY RIHANNA (@fentybeauty) • Instagram photos and videos

By A Mystery Man Writer

How Fenty Beauty Built Brand Awareness — and Won

Rihanna Does a Fan's Makeup at Her Fenty Beauty Launch Event in London

Rihanna did not miss the chance to plug Fenty Beauty at the Super Bowl

FENTY BEAUTY BY RIHANNA (@fentybeauty) • Instagram photos and videos

FENTY BEAUTY BY RIHANNA (@fentybeauty) • Instagram photos and

Rihanna's Fenty Beauty is valued at over $1 billion, and now fans

FENTY BEAUTY BY RIHANNA (@fentybeauty) • Instagram photos and videos

FENTY BEAUTY BY RIHANNA (@fentybeauty) • Instagram photos and videos

FENTY BEAUTY BY RIHANNA (@fentybeauty) • Instagram photos and videos

FENTY BEAUTY BY RIHANNA (@fentybeauty) • Instagram photos and videos

Rihanna's Fenty Beauty Will Soon Be Available to Purchase at Ulta

FENTY BEAUTY BY RIHANNA (@fentybeauty) • Instagram photos and videos