Brand Spotlight: Patagonia - Snowscene

Throughout the entirety of the clothing retail sector, there are very few examples of brands and companies that can claim to engage in impactful environmental support to the same extent as Patagonia. This brand, founded in 1973 by American Yvon Chouinard, promotes their support for positive environmental action in everything they do. They are guided by their company Mission statement, which reads as follows:  “Build the best product. Cause no unnecessary harm. Use business to inspire and implement solutions to the environmental crisis.”  Patagonia strive to have their actions match the bold commitments made throughout their numerous campaigns. A perfect example of this commitment is in their developing of the ‘1% for the Planet’ alliance. For the past 35 years, Patagonia have committed to pledging 1% of their annual sales to the preservation and restoration of the natural environment. Such

KANG, a brand specializing in ski and snowboard poles from Sweden, has landed in Japan for the first time!, Ski/snowboard information media

Patagonia Outdoor Clothing & Gear

American farmhouse snow hi-res stock photography and images - Alamy

👕 The Brand Magic of Patagonia - by Florian Schleicher

Events Blue Tomato

Ethereal snow hi-res stock photography and images - Alamy

Events Blue Tomato

Outdoor clothing and footwear for Travel, Outdoor Lifestyle, Skiing and Winter and Summer Activities

Snow vintage map hi-res stock photography and images - Alamy

Snowboard Blue Tomato

Snowy gate hi-res stock photography and images - Alamy

👕 The Brand Magic of Patagonia - by Florian Schleicher

Northern Exposure: A Fashion Photographer Pursues Arctic Wolves. from Nikon