Usher Stars in SKIMS Campaign Ahead of Super Bowl Halftime Show
![](https://img.buzzfeed.com/buzzfeed-static/static/2024-02/5/19/campaign_images/cad7740aaeea/usher-stars-in-new-skims-campaign-ahead-of-super--5-1230-1707160751-8_dblwide.jpg)
In a statement, Usher praised his "longtime friend" Kim Kardashian.
In a statement, Usher praised his longtime friend Kim Kardashian.
![](https://img.buzzfeed.com/buzzfeed-static/static/2024-02/5/19/campaign_images/cad7740aaeea/usher-stars-in-new-skims-campaign-ahead-of-super--5-1230-1707160751-8_dblbig.jpg)
Usher Stars in SKIMS Campaign Ahead of Super Bowl Halftime Show Performance
![](https://cdn.i-scmp.com/sites/default/files/d8/images/canvas/2024/02/09/54d7ff6f-4f44-45a4-a901-85c28c75cf64_a143a24a.jpg)
OMG' – how did Usher get to headline the Super Bowl? Before striking NFL gold and landing a Skims campaign with Kim Kardashian, the Atlanta rapper lived with Diddy and 'babysat' Beyoncé
![](https://s.abcnews.com/images/GMA/SKIMSUSHERMAIN_1707240208332_hpMain_1x1_992.jpg)
Usher's latest SKIMS ad will leave you saying 'Yeah!' - Good Morning America
![](https://303.london/wp-content/uploads/2024/02/Usher011824-824b54e33901400aac106220afcbf348.webp)
Usher's Halftime Show: A Skims Marketing Masterpiece - 303
![](https://303.london/wp-content/uploads/2024/02/Best-Skims-Men.webp)
Usher's Halftime Show: A Skims Marketing Masterpiece - 303
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Watch Usher's Super Bowl 2024 Halftime Show With Surprise Guests Alicia Keys, Lil Jon, Ludacris & More
![](https://hips.hearstapps.com/hmg-prod/images/usher-attends-super-bowl-lvi-at-sofi-stadium-on-february-13-news-photo-1699291879.jpg)
Usher Reveals Thirsty SKIMS Ad Campaign Ahead of Super Bowl
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Usher to perform Super Bowl half-time show amid anticipation over special guests – The Irish News
![](https://www.designscene.net/wp-content/uploads/2024/02/Usher-skims-campaign-5.jpg)
Usher is the Face of New SKIMS Men's Collection
![](https://hips.hearstapps.com/hmg-prod/images/bgus-2839956-004-65c9711a6b6fd.jpg?crop=1xw:0.5xh;center,top&resize=1200:*)
Kim Kardashian Arrives at Super Bowl to See Usher's Halftime Show