This Campaign Celebrates Postpartum Bodies To End Unrealistic
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Advertisements can wreak havoc on your self-image and giving birth, well, wreaks havoc on your body - but UK retailer
Advertisements can wreak havoc on your self-image and giving birth, well, wreaks havoc on your body - but UK retailer 'Mothercare' has challenged this idea with their new diverse ad campaign that celebrates postpartum bodies.
![](https://img.buzzfeed.com/buzzfeed-static/static/2023-08/10/22/campaign_images/2f6698b1d724/15-celebrities-who-opened-up-about-their-postpart-3-4741-1691705800-0_dblbig.jpg?resize=1200:*)
Celebrities Share Their Postpartum Body Journeys
![](https://metro.co.uk/wp-content/uploads/2015/07/final-1024x1024.jpg?quality=90&strip=all)
Moms clapback over after shamers attack their postpartum bodies, postpartum
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Louis Phillips (massiveviewpoinuax3) - Profile
I've just had a baby, and I love my body – I feel like a total
![](https://static.artfido.com/2019/04/avocado_float_001-360x270.jpg)
This Campaign Celebrates Postpartum Bodies To End Unrealistic Expectations For New Mothers
![](https://static.artfido.com/2015/11/pregnant-mother-problems-comics-illustration-line-severinsen-kos-og-kaos-1.jpg)
mum Archives
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Postpartum Body Changes – Happiest Baby, postpartum
![](https://i.guim.co.uk/img/media/63180e2cf0c6db4d657d6b456469dbbae951ec2b/0_0_5000_3000/master/5000.jpg?width=1200&height=1200&quality=85&auto=format&fit=crop&s=916f9fc498aab694e1dfc339525160fb)
Pillowy bellies and engorged breasts: Mothercare's ad and the
![](https://www.parents.com/thmb/o8dMH-9luBn56fJVYbrY-dvZ1DM=/1500x0/filters:no_upscale():max_bytes(150000):strip_icc()/Kindred-Pregnancy-Joy-Stocksy-4396997-e05e496797b04389a23f7b9b8f6d5110.jpg)
10 Ways To Celebrate Pregnancy in Spite of the Maternal Mortality
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These Are the 'Real' Postpartum Body Photos Every Mom Needs to See
![](https://www.mother.ly/wp-content/uploads/2021/06/image-2-3.png)
Postpartum Recovery is About More than Weight Loss - Motherly
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Modern Makeovers of Iconic Historical Figures
![](https://www.usatoday.com/gcdn/authoring/2019/05/16/USAT/fa2409d7-fa27-4769-85cf-9be239505e6e-Postpartum_Original.jpg)
Moms clapback over after shamers attack their postpartum bodies, postpartum
![](https://i.pinimg.com/236x/31/38/0d/31380d3aabcbd9c5bfade74d3303b44e.jpg)
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