Consumer Behavior – Yik Yak

Consumer behavior is simply the study of individuals or organizations and the process that leads them to buying the product or service of their choice. Consumer behavior is important to advertisement because one of the key factors when creating an ad is determining the target audience. Once a target audience has been selected, their way…

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Yikyak

JTAER, Free Full-Text

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Stay Safe Resources

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Yik Yak: A glimpse inside an often cruel, but often revealing world - The Washington Post