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Chapter 6 Sport Product.docx - Chapter 6 The Sport Product Objectives: To recognize the elements of the sport product that contribute to its uniqueness
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Michel DESBORDES, Professor, Professor
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Unit 4 - The Sports Product
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PDF) Thrassou, A., Vrontis, D., Kartakoullis N.L. and Kriemadis, T. (2012), “Contemporary Marketing Communications Framework for Football Clubs”, Journal of Promotion Management, Vol. 18:3, pp. 278-305 (ISSN: 1049-6491 – Routledge, Taylor and
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MKT 828 Study Guide - Fall 2014, Final - Telemarketing, Psychographic, South By Southwest
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Nicolas SCELLES, Reader, PhD, Manchester Metropolitan University, Manchester, MMU, Department of People and Performance
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Michel DESBORDES, Professor, Professor
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