VIDEO: How Did Boo, the Cutest Dog in the World, Get So Famous?

He’s undeniably cute. But how did he rocket to fame? TIME talks to Boo’s “human,” J.H. Lee. The accolades keep rolling in. He’s been called “the world’s cutest dog” and “Facebook’s most popular dog.” The 5-year-old Pomeranian has a whopping 1.

Boo, the 'world's cutest dog,' dies aged 12

Boo, the internet famous 'World's Cutest Dog,' dies

World's cutest dog' Boo the Pomeranian dies aged 12

World's Cutest Dog Boo Is Dead

Boo the “World's Cutest Dog”

Boo the Pomeranian dies of broken heart, owners say

Boo the Pomeranian dog dies 'from a broken heart

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Boo, the 'world's cutest dog,' dies aged 12

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Meet Boo, 'the World's Cutest Dog'—and the Secret Facebook