From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity
Shapewear is a hot commodity in fashion, from brands favoured by Gen Z that are making more body-positive clothes to Kim Kardashian’s Skims, which is dressing the US Olympic team in Tokyo.
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Shapewear rarely makes fashion headlines, but it has done so in the past few weeks – and more than once. Industry pioneer Spanx has reportedly put feelers out for potential buyers, while rival brand Skims has announced it is outfitting the US Olympic team in Tokyo.
Kim Kardashian's SKIMS shapewear brand launches adaptive collection for disabled shoppers
From Kim Kardashian's Skims to classic Spanx, shapewear is in
From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity
Skims vs. Spanx review: Which shapewear is better? - Reviewed
How shapewear sparked a billion-dollar underwear war
Skims vs. Spanx review: Which shapewear is better? - Reviewed
Skims: Kim Kardashian's Inclusive Fashion Proposal, by Mercedes Egea Lara, Feb, 2024
Kim Kardashian on Skims, Swarovski and Transcending Shapewear - The New York Times
How Kim Kardashian's Skims revolutionised shapewear: the reality TV star's brand is worth US$4 billion, worn by SZA, former Victoria's Secret models, The White Lotus stars – and the US Olympics team
From Kim Kardashian's Skims to classic Spanx, shapewear is in demand as brands shift to body positivity and inclusivity
From Kim Kardashian's Skims to classic Spanx, shapewear is in
The Rise of Skims: How Kim Kardashian Built a $4 Billion Empire
Kim Kardashian's Skims to release new Skims Body shapewear range
