Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead
![](https://i.dailymail.co.uk/i/pix/2014/11/21/0005DD8400000C1D-2844342-image-3_1416586384323.jpg)
Herzigova, 41, was the star of Wonderbra
Herzigova, 41, was the star of Wonderbra's controversial 'Hello Boys' ad, which among other things, was blamed for traffic accidents. Feminists also complained that it was degrading to women.
![](https://www.thesun.co.uk/wp-content/uploads/2018/05/rb-composite-bras.jpg?w=620)
Why women ditched the push-up bra… and said goodbye to putting cleavage over comfort
![](https://cdn.images.express.co.uk/img/dynamic/79/590x/Eva-Herzigova-Wonderbra-1039663.jpg?r=1541101453536)
Eva Herzigova channels THAT Wonderbra shoot as she flashes the flesh in racy pics, Celebrity News, Showbiz & TV
![](https://i.dailymail.co.uk/i/pix/2014/11/21/19B784C300000578-2844342-image-2_1416586379923.jpg)
Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead
![](https://i.dailymail.co.uk/i/pix/scaled/2014/11/21/235FFD8000000578-0-image-11_1416589100347.jpg)
Model Eva Herzigova says her iconic Hello Boys Wonderbra ad didn't 'degrade women' but left them 'empowered' instead
![](https://c8.alamy.com/comp/2D2WPT7/wonder-woman-in-her-wonderbra-model-eva-herzigova-launches-national-wonderbra-week-at-debenhams-in-londons-oxford-street-the-week-is-packed-full-of-events-designed-to-raise-30000-for-wellbeing-the-health-research-charity-for-women-and-babies-070802-russian-beauty-inna-zobova-unveiled-as-the-new-face-and-body-of-wonderbra-the-26-year-old-model-will-take-over-from-czech-supermodel-adriana-karembeu-who-has-headed-the-uplifting-promotions-for-the-last-four-years-2D2WPT7.jpg)
Eva herzigova wonderbra hi-res stock photography and images - Alamy
Rhonda's Escape: Hello Boys - The Bra That Made History
British Vogue on X: “Any girl who came of age in the '90s remembers the dominance of the push-up bra, the famous 'Hello boys' Wonderbra advert featuring Eva Herzigová, breasts round and
![](https://i.dailymail.co.uk/1s/2024/02/28/13/81820615-0-image-m-145_1709125550056.jpg)
Eva Herzigova - Latest news, views, gossip, photos and video
![](https://www.thesun.co.uk/wp-content/uploads/2020/09/NINTCHDBPICT000610167299.jpg)
Nineties supermodels Eva Herzigova & Yasmin Le Bon hit the runway in Milan
![](https://d.ibtimes.co.uk/en/full/261280/eva-herzigova.jpg?w=1600&h=1200&l=28&t=22&q=88&f=98191bbcad0249a9ea83eca20aa16fb2)
Hello Boys' Eva Herzigova Turns 40