How Michael Jordan became a brand (even though he almost skipped the meeting with Nike)

Nike's Air Jordan 1 Has Entered the Influencer Age - The Ringer

How Air Jordan 1s Fuel the Billion-Dollar Sneaker-Collecting Business - The Ringer

Nike Had Conditions Before Giving Rookie Michael Jordan A Contract: Either Be NBA Rookie Of The Year, Or Average 20 PPG, Or Be An All-Star, Or Sell $4M Worth Shoes In A

What Shoe Is So Bad That It's Causing a Killing?”: Kevin Garnett on the Original Air Jordans, His Journey Through Sneaker Brands, and Anticipating Yeezys

Michael Jordan's Earnings Exceed $1.5B from His Nike Partnership

Walking on air: how Jordan launched nerdy Nike into the stratosphere, Nike

TIL that Nike had conditions before giving rookie Michael Jordan a record contract: Either be rookie of the year, or average 20 ppg, or be an all star, or sell $4 mill

Nike and Michael Jordan's Jordan Brand Sneaker Rise, Fall, and Comeback

Michael Jordan Brand Earn Nike $19B USD Past 5 Years

Does Michael Jordan own the Air Jordan brand? - Quora

CNBC special report: Swoosh! Inside Nike

Can Nike keep its cool?