K-Pop Group NewJeans Partners With Levi's® - Levi Strauss & Co

By A Mystery Man Writer

The Levi’s® brand is partnering with NewJeans, one of Korea's top K-pop girl groups, to further its ambition to engage younger customers.

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Minji, Danielle, Haerin, Hanni and Lee Hye-In aka Hyein of girl group News Photo - Getty Images

NewJeans Loops 🐇 on X: 230520 Levi's music concert #뉴진스 #NewJeans #150YearsOf501 / X

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NewJeans Loops 🐇 on X: NewJeans x Levi's #뉴진스 #NewJeans / X