Lululemon Says Yoga Pants Mishap Will Be Costly - The New York Times

Lululemon Digital Strategy Critique

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

Lululemon's Secret Power: Even Mom Can't Make It Uncool - WSJ

How America Became a Nation of Yoga Pants - Bloomberg

Yoga is no money tree: The business of yoga

Lululemon Athletica Inc at loss to explain sheer-pants debacle: CEO

Lululemon boss blames women's bodies for yoga pants looking see

Internal Analysis and Strategy Report - Lululemon

Lululemon Athletica Promotes Yoga as a Lifestyle Brand - The New York Times

Lululemon blames customer sizing issues for see-through pants