Parade underwear criticized over Coca-Cola collaboration

Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.
Parade — a trendy underwear company that touts sustainability — is under fire for its latest campaign. Last week, the brand launched its collaboration with Coca-Cola. Gen Z isn't happy about it.

Valid criticism or overblown? #paradeundwear #paradeundies #yourparade, Parade

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july-2010

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