Beyoncé's Ivy Park Clothing Line With Adidas Is Falling Short Of
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Adidas's once high hopes for its Ivy Park partnership with Beyoncé appears to have soured with the German brand considering ending its relationship with the brand. According to WSJ, sales of Ivy Park in 2022 versus the prior year declined 50 percent to about $40 million versus internal Adidas projections of $250 million.
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Beyoncé Flaunts Stunning Braids to Announce Ivy Park x Adidas Collaboration
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Beyoncé Announces New 'Icy Pack' Collection For Ivy Park x Adidas Collaboration
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adidas primaloft torsion pants made in the world
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Sales of Beyoncé's Adidas x Ivy Park clothing line plummet: report
Adidas, Ivy Park have released the final installment of their collaboration. What to know
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Beyoncé's Ivy Park Is Dead. But Who's To Blame?