Three lessons from Little Black Stretchy Pants (The Unauthorised Story of Lululemon) by Chip Wilson, by Steph Clarke, Steph's Business Bookshelf
By A Mystery Man Writer
![](https://miro.medium.com/v2/resize:fit:1400/1*ITNxNzyg_LmD6pfocezQ2Q.png)
Hi I’m Steph, and each week I share the three big ideas from the best non-fiction books I’ve been reading. This week, it’s Little Black Stretchy Pants (The Unauthorised Story of Lululemon) by Chip…
![](https://m.media-amazon.com/images/I/51s255dRI4L.jpg)
The Story of Lululemon: Little Black Stretchy Pants (Audible Audio
![](https://i.cbc.ca/1.4863927.1539635192!/fileImage/httpImage/lululemon-founder-chip-wilson-poses.jpg)
B.C. billionaire Chip Wilson uses his backside to sell 'unauthorized
![](https://pyxis.nymag.com/v1/imgs/fd8/ac9/b3932d85750a5628b50eb883f56db28c3c-19-chip-wilson-1.rsquare.w400.jpg)
Lululemon Founder's 'Little Black Stretchy Pants: Review
![](https://images.squarespace-cdn.com/content/v1/540a02f5e4b02ecebb623ef7/1549050079416-IJ318PXNCXXDUCAVHTGA/ke17ZwdGBToddI8pDm48kKOHcK-LNdzHVRg39fxq_rcUqsxRUqqbr1mOJYKfIPR7LoDQ9mXPOjoJoqy81S2I8GRo6ASst2s6pLvNAu_PZdJYDBffJbE0fqg4bEEwIKepqJLAAlGWGHC28Fwb7vbg7ZxzT9ZLQ1aBw4zPaTn862Q/book+cover.png?format=750w)
Lessons from Chip Wilson and lululemon - Creaghan McConnell Group
![](https://images-na.ssl-images-amazon.com/images/S/compressed.photo.goodreads.com/books/1537729387i/41745608.jpg)
Little Black Stretchy Pants by Chip Wilson
![](https://m.media-amazon.com/images/I/41et2MnVzcL._SR600%2C315_PIWhiteStrip%2CBottomLeft%2C0%2C35_PIStarRatingFOURANDHALF%2CBottomLeft%2C360%2C-6_SR600%2C315_ZA756%2C445%2C290%2C400%2C400%2CAmazonEmberBold%2C12%2C4%2C0%2C0%2C5_SCLZZZZZZZ_FMpng_BG255%2C255%2C255.jpg)
Little Black Stretchy Pants: The Unauthorized Story of lululemon
![](https://images-na.ssl-images-amazon.com/images/I/91FV-siymOL._AC_UL600_SR600,600_.jpg)
Little Black Stretchy Pants: Wilson, Chip: 9781948122344
![](https://i.gr-assets.com/images/S/compressed.photo.goodreads.com/users/1586132097i/901344._UX200_CR0,0,200,200_.jpg)
Little Black Stretchy Pants by Chip Wilson
![](https://thumbnails.cbc.ca/maven_legacy/thumbnails/978/967/LululemonFashion_2500kbps_852x480_1345366083908.jpg)
B.C. billionaire Chip Wilson uses his backside to sell