Wuka founder wants south Asian women to open up about menstruation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/333183/ruby.jpg?w=608&ar=default&fit=crop&crop=faces,edges&auto=format)
The sustainable period brand’s ‘Desi Period Stories’ uses levity to celebrate south Asian culture while busting taboos.
Priya C. on LinkedIn: Wuka founder wants south Asian women to open up about menstruation
Ellen Ormesher on LinkedIn: Wuka founder wants south Asian women to open up about menstruation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/670416/td-diversity-02.jpg?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Brand purpose
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/77017/untitled_design_-_2023-08-17t155415.297.png?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Influencer marketing
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Sustainability
![](https://thedrum-media.imgix.net/thedrum-prod/s3/media-youtube/sky-zero-30-second-video-thumb.jpg?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Sustainable transformation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/666306/agustin-lautaro-sh_oyiwg224-unsplash_1.jpg?w=500&ar=1:1&fit=crop&crop=faces,edges&auto=format)
Sustainability
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/958245/fashion.jpg?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Sustainability
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/666306/bradyn-trollip-pxvoztba6my-unsplash_1.jpg?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Influencer marketing
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/333183/ruby.jpg?w=608&ar=default&fit=crop&crop=faces,edges&auto=format)
Wuka founder wants south Asian women to open up about menstruation
![](https://i.ytimg.com/vi/vW9UH8CWldA/mqdefault.jpg)
Wuka founder wants south Asian women to open up about menstruation
![](https://thedrum-media.imgix.net/thedrum-prod/s3/news/tmp/333183/ruby.jpg?w=500&ar=2:1&fit=crop&crop=faces,edges&auto=format)
Brand purpose
Ellen Ormesher on LinkedIn: Wuka founder wants south Asian women to open up about menstruation
Ellen Ormesher on LinkedIn: Wuka founder wants south Asian women to open up about menstruation