How one brand grew revenue and reduced churn through scaled customer personalisation
Retailers are becoming more skilled at making individual customers feel heard and valued. This is a necessity given the fact that 66% of respondents to a McKinsey survey stated that they expect email marketing messages to be tailored to their needs.
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How one brand grew revenue and reduced churn through scaled
Alex Rutter on LinkedIn: #generativeai #retailtechnology #brc
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