Parade to be bought by Fruit of the Loom licensee Ariela

Parade Acquired by Intimates Company Ariela & Associates International

The 'internet's favorite underwear' brand, Parade, is sold

Fruit of the Loom returns for younger audiences with 'Fruitisms' campaign

Meet Parade’s sustainable take on the timeless mid-rise brief with a breathable mesh panel, 360° stretch, and an ultra-soft feel that moves when you

Parade Launches a New Category: Bralettes » Press Release

Parade bought by Fruit of the Loom licence holder

Retail: DTC reckoning

Interesting GlassDoor Review about the founder of Parade Underwear : r/NYCinfluencersnark

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license -holder

Interesting GlassDoor Review about the founder of Parade Underwear : r/NYCinfluencersnark

Gen Z underwear start-up Parade snapped up by Fruit of the Loom license -holder