Kim Kardashian to rename her company as solution to Kimono backlash
![](https://images.cnbctv18.com/wp-content/uploads/2019/07/AP19182539231938-350x196.jpg)
The move comes less than a week after backlash from social media users who objected to what they said was an appropriation of the traditional Japanese kimono in the name of her upcoming shapewear line.
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Kim Kardashian Gets Candid About Changing the Name of Her Shapewear Brand from Kimono to SKIMS
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Kim Kardashian Finally Changed Kimono to a Less Problematic NameHelloGiggles
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Kim Kardashian is changing the name of her 'Kimono' shapewear line after facing intense backlash and accusations of cultural appropriation
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Kim Kardashian is renaming her 'Kimono' company after causing uproar
![](https://imgix.bustle.com/wmag/2019/06/26/5d13991294f101000891fac7_GettyImages-1158315437.jpg)
The Kim Kardashian “Kimono” Trademark Controversy, Explained
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The Kimono controversy: a matter of cultural awareness and risk management