ThirdLove is homing in on Victoria's Secret's biggest weakness
![](https://i.pinimg.com/736x/d0/f7/7b/d0f77ba691317d866430db7f141a9a8f.jpg)
![](https://fox8.com/wp-content/uploads/sites/12/2019/02/gettyimages-651049770.jpg?strip=1)
Victoria's Secret to close 53 stores
![](https://www.businessinsider.in/thumb/msid-68082961,width-640,resizemode-4,imgsize-976175/In-2006-the-company-had-another-big-change-introducing-a-new-logo-that-many-associate-with-the-brand-today-.jpg)
ThirdLove is homing in on Victoria's Secret's biggest weakness
We're Nobody's Third Love, We're Their First Love”—The Architects of the Victoria's Secret Fashion Show Are Still Banking on Bombshells
We're Nobody's Third Love, We're Their First Love”—The Architects of the Victoria's Secret Fashion Show Are Still Banking on Bombshells
![](https://ktla.com/wp-content/uploads/sites/4/2019/02/gettyimages-634139582.jpg?strip=1)
Victoria's Secret to Close 53 Stores
![](https://assets.bwbx.io/images/users/iqjWHBFdfxIU/i6SD8PpztcT8/v0/-1x-1.jpg)
Victoria's Secret Owner L Brands (LB) Sees Store Closures Ahead - Bloomberg
Victoria's Secret Rival ThirdLove: What It's Like to Use
![](https://cdn.jwplayer.com/v2/media/pj9NYLqH/poster.jpg?width=720)
ThirdLove Attacks Victoria's Secret in New York Times Ad
![](https://static4.businessinsider.com/image/5d377b7e48c50a10215d6845-400-300/the-first-bra-display-is-intended-to-demonstrate-the-consistency-of-design-regardless-of-size-when-thirdlove-first-launched-extended-sizes-in-june-2018-zak-said-the-company-made-a-pact-to-only-roll-out-a-new-style-if-it-could-be-made-in-every-size.jpg)
ThirdLove
![](https://i.dailymail.co.uk/1s/2018/11/12/10/6080128-0-image-a-23_1542019132579.jpg)
Rihanna takes a swipe at Victoria's Secret after brand's boss apologises for controversial comments
American Eagle launched a new clothing rental service, and it's just the latest sign that fast fashion as we know it is dying
![](https://businessinsider.bbvms.com/mediaclip/4496246/pthumbnail/default/160.webp)
A company that's taking on Victoria's Secret with $35 bras is homing in on its biggest weakness