1953 – Perma-lift and the Bullet Bra – Mid-Century Page

Perma-lift introduced the iconic cone-shaped bullet bra with “magic inset” for uplifting support, shaping mid-century fashion.

Perma Lift Bra - UK

Bullet Bras, Modern & 1950s Bullet Bras

1953 – Perma-lift and the Bullet Bra – Mid-Century Page

Pin on Lenceria

Lingerie styles from the past: a peek at the '50s, '60s and '70s

Perma Lift Bra - UK

The Perma-Lift Line of Undergarments

1953 – Perma-lift and the Bullet Bra – Mid-Century Page

See the vintage 'bullet bra' look that was big in the '50s - Click

A Girl and Her Girdle Envisioning The American Dream

Perma-lift Shapewear Ads from the 1950's – Mid-Century Page

Perma-Lift Lingerie — Vintage original prints and images

Perma Lift Bra - UK

50s bras - Gem

1958 Ad Vintage Maidenform Bra Twice-Over Long-Line I Dreamed