Hanes new Hanes Originals line of underwear is designed for Gen Z

Hanes is known for its classic white underwear. Can its colorful new Hanes Originals line sell the brand to Gen Z?

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ORIGINALS UNDERWEAR - COLLECTIONS - HANES ORIGINALS

Hanes travels back to 1901 and the 'invention of comfort' in fun Martin Agency ads

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Hanes new Hanes Originals line of underwear is designed for Gen Z

Hanes Ultimate Men's Originals Boxer Briefs & Trunks, Supersoft Bamboo from Viscose Underwear, 3-Pack, Regular Leg-Black-3 Pack, Small at Men's Clothing store

Hanes Originals Premium Men's Briefs : Target

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