How toys became gendered – and why it'll take more than a gender-neutral doll to change how boys perceive femininity

Mattel created a new line of dolls because of research suggesting kids don’t want toys ‘dictated by gender norms’ – but supplanting those norms will take a lot more than that.

How toys became gendered—and why it'll take more than a gender-neutral doll to change how boys perceive femininity

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