Zivame #FitForAll makes a breakthrough in lingerie industry – Campaigns of the World®

Ask any female, what comes in their minds when someone says ‘bra’. Most of the answers would be, poking wires, tight straps, ill-fitting cups or overall discomfort. It just doesn’t match with the happy-go-lucky, sexy girl with a curvy body who endorses the lingerie brands. Image credits: Buzzfeed Comics To take it positively, those ads…

HanesBrands Inc. - Maidenform Relaunches its Brand with Fresh M Campaign, Serving up Craveable Comfort in Underwear, Bras, and Bodywear

A Triumph in targeted fit : leading lingerie brand adopts LYCRA® FitSense™ technology for Spring/Summer Series

bra ads

Zivame pitches itself as the lingerie companion for all women, occasions, The Work

Zivame pitches itself as the lingerie companion for all women, occasions, The Work

bra ads

Lingerie brand Zivame plans $50 million fundraise, eyes $200 million valuation - The Economic Times

Zivame's OOH campaign addresses women's struggles with ill-fitting wear

Zivame New Ad: Zivame glorifies every shape and size to embrace confidence in new ad, ET BrandEquity

Zivame's Lingerie Revolution: Where Innovation Meets Comfort

HanesBrands Inc. - Maidenform Relaunches its Brand with Fresh M Campaign, Serving up Craveable Comfort in Underwear, Bras, and Bodywear

Zivame launches Innovative OOH Campaign, #meetyourrightfit