Step One founder Greg Taylor on boxers, business and big ideas
By A Mystery Man Writer
![](https://media.moneymag.com.au/prod/media/library/Money_Mag/2023/11._November/origin-energy-takeover-bid-australian-super-0001_500x_.jpg)
They are often the first company mentioned if you ask a guy in your life to recommend a brand of undies, but how did founder Greg Taylor come up with the idea for Step One?
Step One ASX float will be $230m payday for underwear founder Greg
![](https://m.media-amazon.com/images/M/MV5BZDBlZDM4OGYtNTVjNS00ODQzLTkwZDUtNTRkYTVkMjYwMDJmXkEyXkFqcGdeQXVyMTE0MzQwMjgz._V1_QL75_UX500_CR0,0,500,281_.jpg)
Chuck Liddell - News - IMDb
![](https://static01.nyt.com/images/2020/12/27/magazine/27mag-breonna/27mag-breonna-videoSixteenByNine3000.jpg?year=2020&h=1687&w=3000&s=683c291a224da283462207f6ba1a4e98f1160511652161ffa3d2b9ef8102a13c&k=ZQJBKqZ0VN&tw=1)
The Afterlife of Breonna Taylor - The New York Times
![](https://stepone.life/cdn/shop/files/image_5.png?v=1707451478&width=4079)
Underwear Technology Step One Bamboo Underwear
![](https://static.theceomagazine.net/wp-content/uploads/2023/07/12133609/bamboo-1100x733.jpg)
How Greg Taylor scaled his company while remaining sustainable
![](https://media.moneymag.com.au/prod/media/library/Money_Mag/2022/03._March/anthony-albanese_500x_.jpg)
business Money magazine
![](https://i.ytimg.com/vi/3vUFP_Lwedk/hq720.jpg?sqp=-oaymwEhCK4FEIIDSFryq4qpAxMIARUAAAAAGAElAADIQj0AgKJD&rs=AOn4CLAHlpFTmVzH5xYBS4L4Wni5_7il_w)
Step One - The Story by Founder Greg Taylor
Step One Launches Game-Changing Men's Underwear Line in the
Money Magazine Australia on LinkedIn: Financial complaints hit record high