Home it cool

While advertisers are playing it cool, they're hesitant to unleash their budgets on TikTok - Digiday

By A Mystery Man Writer

Some of TikTok’s advertisers are considering whether advertising puts them at risk.

TikTok's direct response capabilities don't resonate with performance marketers — yet

Disney is rolling out DRAX Direct, a direct integration with the industry's largest DSPs - Digiday

Campaign Middle East - February 2024 by Motivate Media Group - Issuu

12 TikTok Challenges to Inspire Your Next Campaign

Horowitz Agency (@horowitzagency) / X

Why media companies are still hybrid, four years since the pandemic started - Digiday

Is 2024 TikTok's most challenging year yet? - Digiday

11 Mobile Advertising Examples to Inspire Your Next Ad Campaign

The do's and don'ts of native and repurposed advertising on TikTok

Graphic Archives - NAB Amplify

Let's talk about forced diversity in TV commercials - The Cranky Creative Blog

TikTok Builds Itself Into an Ads Juggernaut - The New York Times

Tik tok marketing training guide.docx