Online lingerie brand PrettySecrets gets set to take the 'brick and mortar' route, ET BrandEquity
PrettySecrets: The first two stores that the brand is going to launch on 2nd of April will be company-owned stores while the rest of the 28 stores will follow the franchising business model
ETBrandEquity An initiative of The Economic Times
For Your Eyes Only: Lingerie's Supply Chain Secret
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Rising costs are driving beauty consumers to trade down with private labels
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For Your Eyes Only: Lingerie's Supply Chain Secret
Repositioning and creating breakthrough brand visibility in a cluttered retail environment.
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