This Underwear Brand Wants Women to Be Unapologetic About Peeing Themselves
![](https://static-prod.adweek.com/wp-content/uploads/2017/11/piss-off-3-450x334.jpg)
Icon’s “Piss Off” campaign celebrates bold, brave women.
Icon's Piss Off campaign celebrates bold, brave women.
![](https://media.glamour.com/photos/62aa15a5feb303ad4bb836eb/16:9/w_320%2Cc_limit/best%2520period%2520underwear.png)
19 Best Period Underwear Styles for Leakproof Cycles
![](https://images.ctfassets.net/bf9mldzqo3tn/awvxyQxy5yxpKB9NwSVU0/5a4cec312340a02d8ba32ae5aae3da9e/Leakproof.webp)
images.ctfassets.net/bf9mldzqo3tn/awvxyQxy5yxpKB9N
![](https://static-prod.adweek.com/wp-content/uploads/2017/11/piss-off-3-450x334.jpg)
This Underwear Brand Wants Women to Be Unapologetic About Peeing Themselves
![](https://miro.medium.com/v2/resize:fit:1400/1*ddrXFstcogEEgiYnLnR9CQ.jpeg)
It's Time to Abolish 'Feminine Hygiene' and Welcome New Language, by Rachael Hope, Fearless She Wrote
![](https://media.okmagazine.com/brand-img/LP_4U2xL8/0x0/lesa-pp-1658520289338.jpg)
RHODubai' Lesa Milan Spills The Tea On Cast Tensions
![](https://www.lifeandstylemag.com/wp-content/uploads/2017/03/jenny-mccarthy.jpg?resize=1200%2C630&quality=86&strip=all)
Celebrity Emergency Toilet Stories That Will Make Cringe
![](https://i.pinimg.com/236x/8f/e2/20/8fe22042f7e34bb9add96c0af7eb8bba.jpg)
56 Tone of Voice ideas tone of voice, packaging design inspiration, packaging design
![](https://www.zoella.co.uk/wp-content/uploads/2021/04/modibodi-5-scaled.jpg)
We Tried: Modibodi Period Underwear - Zoella
![](https://officemagazine.net/sites/default/files/styles/article_image_large/public/cryptopanties_group_01_0.png?itok=-Smf2y8P)
Rave Review Wants to Get into Your (Crypto)panties, Page 27
![](https://i.dailymail.co.uk/i/pix/2017/07/29/00/42C9E36E00000578-0-image-a-23_1501283647418.jpg)
Thinx's pee-proof underwear to de-stigmatize incontinence
These on-trend, midi briefs in soft stretch cotton, give lab-verified protection for heavy periods and moderate bladder leaks.
![](https://www.confitex.com/cdn/shop/products/justncase-womens-washable-absorbent-underwear-extra-black-cotton-midi-model-hero221_1_1800x1800.jpg?v=1677012396)
COTTON MIDI EXTRA
![](http://www.washingtonpost.com/news/business/wp-content/uploads/sites/8/2018/04/Everlane_9_crop-1024x909.jpg)
You can see stretch marks': Inside Everlane's unapologetic underwear ads - The Washington Post