Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week

The specialist running store has been given a new look by Bruce Mau Design, which aims to position it as a brand for people beyond the “dedicated runner”.

Chris Braden's Instagram, Twitter & Facebook on IDCrawl

Chris Braden's Instagram, Twitter & Facebook on IDCrawl

Badgerman (@DP_C3) / X

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CH Creative Limited

Chris Braden's Instagram, Twitter & Facebook on IDCrawl

Asics rebrands for first time in 10 years to bring back “joy of playing sport” - Design Week

CH Creative Limited

Badgerman (@DP_C3) / X