Lululemon bundles yoga pants and perks in paid membership test - BNN Bloomberg
By A Mystery Man Writer
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Lululemon Athletica Inc., the apparel retailer with a cult-like following, is betting its most loyal customers will jump into a new paid membership program that comes with clothing, classes and free express shipping.
![](http://www.bnnbloomberg.ca/polopoly_fs/1.1181517!/fileimage/httpImage/image.jpg_gen/derivatives/landscape_620/yoga-mats-sit-on-display-at-the-lululemon-athletica-inc-sports-apparel-store-on-regent-street-in-london-u-k-on-thursday-july-27-2017-lululemon-is-trying-to-attract-more-male-customers-and-expand-its-presence-overseas-while-competitors-increase-their-reliance-on-discounts.jpg)
Lululemon bundles yoga pants and perks in paid membership test - BNN Bloomberg